NewUserSummaryService.php 7.6 KB

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  1. <?php
  2. namespace App\Services;
  3. use Illuminate\Support\Facades\DB;
  4. /**
  5. * 新用户汇总:区间集合查询,按天输出
  6. *
  7. * 口径:
  8. * - H5/APP:register_domain 是否为包名风格(com.xxx.yyy)
  9. * - 活跃会员:当日新注册且当日下注 >= 50
  10. * - 有效会员:当日新注册且当日存款 >= 50
  11. * - 公司盈利:当日新用户当日 投注额 - 派奖
  12. *
  13. * 使用显式表前缀 raw SQL,避免 joinSub 别名前缀 / whereIn 多列 等问题。
  14. */
  15. class NewUserSummaryService
  16. {
  17. public const ACTIVE_BET_THRESHOLD = 50;
  18. public const VALID_DEPOSIT_THRESHOLD = 50;
  19. /**
  20. * @return array{start_time:string,end_time:string,rules:array,data:list<array>}
  21. */
  22. public static function summarize(string $startDate, string $endDate): array
  23. {
  24. $rangeStart = $startDate . ' 00:00:00';
  25. $rangeEnd = $endDate . ' 23:59:59';
  26. $p = DB::getTablePrefix();
  27. $users = $p . 'users';
  28. $logs = $p . 'balance_logs';
  29. // 包名风格 = APP
  30. $isApp = "(u.register_domain REGEXP '^(com|org|net|io|cn)\\\\.[a-zA-Z0-9_]+(\\\\.[a-zA-Z0-9_]+)+$')";
  31. // 1) 注册按天
  32. $registerRows = DB::select(
  33. "SELECT
  34. DATE(u.created_at) AS d,
  35. SUM(CASE WHEN {$isApp} THEN 1 ELSE 0 END) AS app_register,
  36. SUM(CASE WHEN {$isApp} THEN 0 ELSE 1 END) AS h5_register
  37. FROM {$users} u
  38. WHERE u.created_at BETWEEN ? AND ?
  39. GROUP BY DATE(u.created_at)",
  40. [$rangeStart, $rangeEnd]
  41. );
  42. $registerByDay = [];
  43. foreach ($registerRows as $r) {
  44. $registerByDay[(string)$r->d] = $r;
  45. }
  46. // 2) 首存:新用户历史上第一次正充值时间 = 注册日
  47. $firstDepositRows = DB::select(
  48. "SELECT
  49. nu.reg_date AS d,
  50. SUM(CASE WHEN nu.is_app = 1 THEN 1 ELSE 0 END) AS app_first_deposit,
  51. SUM(CASE WHEN nu.is_app = 0 THEN 1 ELSE 0 END) AS h5_first_deposit
  52. FROM (
  53. SELECT
  54. DATE(u.created_at) AS reg_date,
  55. COALESCE(NULLIF(u.member_id, ''), u.user_id) AS member_key,
  56. CASE WHEN {$isApp} THEN 1 ELSE 0 END AS is_app
  57. FROM {$users} u
  58. WHERE u.created_at BETWEEN ? AND ?
  59. ) nu
  60. INNER JOIN (
  61. SELECT bl.member_id, MIN(bl.created_at) AS first_at
  62. FROM {$logs} bl
  63. WHERE bl.amount > 0
  64. AND (
  65. bl.change_type IN ('充值', '人工充值', '三方充值')
  66. OR (
  67. bl.change_type LIKE '%充值%'
  68. AND bl.change_type NOT LIKE '%返现%'
  69. AND bl.change_type NOT LIKE '%退%'
  70. )
  71. )
  72. GROUP BY bl.member_id
  73. ) fd ON fd.member_id COLLATE utf8mb4_general_ci = nu.member_key COLLATE utf8mb4_general_ci
  74. WHERE DATE(fd.first_at) = nu.reg_date
  75. GROUP BY nu.reg_date",
  76. [$rangeStart, $rangeEnd]
  77. );
  78. $firstDepositByDay = [];
  79. foreach ($firstDepositRows as $r) {
  80. $firstDepositByDay[(string)$r->d] = $r;
  81. }
  82. // 3) 流水:新用户在其注册日的投注/存款/派奖(每人每天一行)
  83. $memberFlow = DB::select(
  84. "SELECT
  85. nu.reg_date AS d,
  86. bl.member_id,
  87. SUM(CASE
  88. WHEN bl.change_type LIKE '%投注%'
  89. AND bl.change_type NOT LIKE '%退款%'
  90. AND bl.change_type NOT LIKE '%中奖%'
  91. THEN ABS(bl.amount) ELSE 0 END) AS bet_amt,
  92. SUM(CASE
  93. WHEN bl.amount > 0 AND (
  94. bl.change_type IN ('充值', '人工充值', '三方充值')
  95. OR (
  96. bl.change_type LIKE '%充值%'
  97. AND bl.change_type NOT LIKE '%返现%'
  98. AND bl.change_type NOT LIKE '%退%'
  99. )
  100. ) THEN bl.amount ELSE 0 END) AS deposit_amt,
  101. SUM(CASE
  102. WHEN bl.change_type LIKE '%中奖%' THEN bl.amount ELSE 0 END) AS win_amt
  103. FROM (
  104. SELECT
  105. DATE(u.created_at) AS reg_date,
  106. COALESCE(NULLIF(u.member_id, ''), u.user_id) AS member_key
  107. FROM {$users} u
  108. WHERE u.created_at BETWEEN ? AND ?
  109. ) nu
  110. INNER JOIN {$logs} bl
  111. ON bl.member_id COLLATE utf8mb4_general_ci = nu.member_key COLLATE utf8mb4_general_ci
  112. WHERE DATE(bl.created_at) = nu.reg_date
  113. AND bl.created_at BETWEEN ? AND ?
  114. GROUP BY nu.reg_date, bl.member_id",
  115. [$rangeStart, $rangeEnd, $rangeStart, $rangeEnd]
  116. );
  117. $flowByDay = [];
  118. foreach ($memberFlow as $row) {
  119. $d = (string)$row->d;
  120. if (!isset($flowByDay[$d])) {
  121. $flowByDay[$d] = [
  122. 'bet_total' => 0.0,
  123. 'deposit_total' => 0.0,
  124. 'win_total' => 0.0,
  125. 'active_member' => 0,
  126. 'valid_member' => 0,
  127. ];
  128. }
  129. $bet = (float)$row->bet_amt;
  130. $deposit = (float)$row->deposit_amt;
  131. $win = (float)$row->win_amt;
  132. $flowByDay[$d]['bet_total'] += $bet;
  133. $flowByDay[$d]['deposit_total'] += $deposit;
  134. $flowByDay[$d]['win_total'] += $win;
  135. if ($bet >= self::ACTIVE_BET_THRESHOLD) {
  136. $flowByDay[$d]['active_member']++;
  137. }
  138. if ($deposit >= self::VALID_DEPOSIT_THRESHOLD) {
  139. $flowByDay[$d]['valid_member']++;
  140. }
  141. }
  142. $data = [];
  143. $cursor = strtotime($startDate);
  144. $endTs = strtotime($endDate);
  145. while ($cursor <= $endTs) {
  146. $d = date('Y-m-d', $cursor);
  147. $reg = $registerByDay[$d] ?? null;
  148. $fd = $firstDepositByDay[$d] ?? null;
  149. $flow = $flowByDay[$d] ?? [
  150. 'bet_total' => 0.0,
  151. 'deposit_total' => 0.0,
  152. 'win_total' => 0.0,
  153. 'active_member' => 0,
  154. 'valid_member' => 0,
  155. ];
  156. $betTotal = round((float)$flow['bet_total'], 2);
  157. $depositTotal = round((float)$flow['deposit_total'], 2);
  158. $winTotal = round((float)$flow['win_total'], 2);
  159. $data[] = [
  160. 'date' => $d,
  161. 'h5_register' => (int)($reg->h5_register ?? 0),
  162. 'app_register' => (int)($reg->app_register ?? 0),
  163. 'h5_first_deposit' => (int)($fd->h5_first_deposit ?? 0),
  164. 'app_first_deposit' => (int)($fd->app_first_deposit ?? 0),
  165. 'active_member' => (int)$flow['active_member'],
  166. 'deposit_total' => $depositTotal,
  167. 'bet_total' => $betTotal,
  168. 'company_profit' => round($betTotal - $winTotal, 2),
  169. 'valid_member' => (int)$flow['valid_member'],
  170. ];
  171. $cursor = strtotime('+1 day', $cursor);
  172. }
  173. return [
  174. 'start_time' => $startDate,
  175. 'end_time' => $endDate,
  176. 'rules' => [
  177. 'active_member' => '新注册会员当日下注>=¥' . self::ACTIVE_BET_THRESHOLD,
  178. 'valid_member' => '新注册会员当日存款>=¥' . self::VALID_DEPOSIT_THRESHOLD,
  179. ],
  180. 'data' => $data,
  181. ];
  182. }
  183. }