NewUserSummaryService.php 7.6 KB

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  1. <?php
  2. namespace App\Services;
  3. use App\Support\AppDomain;
  4. use Illuminate\Support\Facades\DB;
  5. /**
  6. * 新用户汇总:区间集合查询,按天输出
  7. *
  8. * 口径:
  9. * - H5/APP:register_domain 是否为包名风格(com.xxx.yyy),见 AppDomain
  10. * - 活跃会员:当日新注册且当日下注 >= 50
  11. * - 有效会员:当日新注册且当日存款 >= 50
  12. * - 公司盈利:当日新用户当日 投注额 - 派奖
  13. *
  14. * 使用显式表前缀 raw SQL,避免 joinSub 别名前缀 / whereIn 多列 等问题。
  15. */
  16. class NewUserSummaryService
  17. {
  18. public const ACTIVE_BET_THRESHOLD = 50;
  19. public const VALID_DEPOSIT_THRESHOLD = 50;
  20. /**
  21. * @return array{start_time:string,end_time:string,rules:array,data:list<array>}
  22. */
  23. public static function summarize(string $startDate, string $endDate): array
  24. {
  25. $rangeStart = $startDate . ' 00:00:00';
  26. $rangeEnd = $endDate . ' 23:59:59';
  27. $p = DB::getTablePrefix();
  28. $users = $p . 'users';
  29. $logs = $p . 'balance_logs';
  30. // 包名风格 = APP
  31. $isApp = AppDomain::sqlIsApp('u.register_domain');
  32. // 1) 注册按天
  33. $registerRows = DB::select(
  34. "SELECT
  35. DATE(u.created_at) AS d,
  36. SUM(CASE WHEN {$isApp} THEN 1 ELSE 0 END) AS app_register,
  37. SUM(CASE WHEN {$isApp} THEN 0 ELSE 1 END) AS h5_register
  38. FROM {$users} u
  39. WHERE u.created_at BETWEEN ? AND ?
  40. GROUP BY DATE(u.created_at)",
  41. [$rangeStart, $rangeEnd]
  42. );
  43. $registerByDay = [];
  44. foreach ($registerRows as $r) {
  45. $registerByDay[(string)$r->d] = $r;
  46. }
  47. // 2) 首存:新用户历史上第一次正充值时间 = 注册日
  48. $firstDepositRows = DB::select(
  49. "SELECT
  50. nu.reg_date AS d,
  51. SUM(CASE WHEN nu.is_app = 1 THEN 1 ELSE 0 END) AS app_first_deposit,
  52. SUM(CASE WHEN nu.is_app = 0 THEN 1 ELSE 0 END) AS h5_first_deposit
  53. FROM (
  54. SELECT
  55. DATE(u.created_at) AS reg_date,
  56. COALESCE(NULLIF(u.member_id, ''), u.user_id) AS member_key,
  57. CASE WHEN {$isApp} THEN 1 ELSE 0 END AS is_app
  58. FROM {$users} u
  59. WHERE u.created_at BETWEEN ? AND ?
  60. ) nu
  61. INNER JOIN (
  62. SELECT bl.member_id, MIN(bl.created_at) AS first_at
  63. FROM {$logs} bl
  64. WHERE bl.amount > 0
  65. AND (
  66. bl.change_type IN ('充值', '人工充值', '三方充值')
  67. OR (
  68. bl.change_type LIKE '%充值%'
  69. AND bl.change_type NOT LIKE '%返现%'
  70. AND bl.change_type NOT LIKE '%退%'
  71. )
  72. )
  73. GROUP BY bl.member_id
  74. ) fd ON fd.member_id COLLATE utf8mb4_general_ci = nu.member_key COLLATE utf8mb4_general_ci
  75. WHERE DATE(fd.first_at) = nu.reg_date
  76. GROUP BY nu.reg_date",
  77. [$rangeStart, $rangeEnd]
  78. );
  79. $firstDepositByDay = [];
  80. foreach ($firstDepositRows as $r) {
  81. $firstDepositByDay[(string)$r->d] = $r;
  82. }
  83. // 3) 流水:新用户在其注册日的投注/存款/派奖(每人每天一行)
  84. $memberFlow = DB::select(
  85. "SELECT
  86. nu.reg_date AS d,
  87. bl.member_id,
  88. SUM(CASE
  89. WHEN bl.change_type LIKE '%投注%'
  90. AND bl.change_type NOT LIKE '%退款%'
  91. AND bl.change_type NOT LIKE '%中奖%'
  92. THEN ABS(bl.amount) ELSE 0 END) AS bet_amt,
  93. SUM(CASE
  94. WHEN bl.amount > 0 AND (
  95. bl.change_type IN ('充值', '人工充值', '三方充值')
  96. OR (
  97. bl.change_type LIKE '%充值%'
  98. AND bl.change_type NOT LIKE '%返现%'
  99. AND bl.change_type NOT LIKE '%退%'
  100. )
  101. ) THEN bl.amount ELSE 0 END) AS deposit_amt,
  102. SUM(CASE
  103. WHEN bl.change_type LIKE '%中奖%' THEN bl.amount ELSE 0 END) AS win_amt
  104. FROM (
  105. SELECT
  106. DATE(u.created_at) AS reg_date,
  107. COALESCE(NULLIF(u.member_id, ''), u.user_id) AS member_key
  108. FROM {$users} u
  109. WHERE u.created_at BETWEEN ? AND ?
  110. ) nu
  111. INNER JOIN {$logs} bl
  112. ON bl.member_id COLLATE utf8mb4_general_ci = nu.member_key COLLATE utf8mb4_general_ci
  113. WHERE DATE(bl.created_at) = nu.reg_date
  114. AND bl.created_at BETWEEN ? AND ?
  115. GROUP BY nu.reg_date, bl.member_id",
  116. [$rangeStart, $rangeEnd, $rangeStart, $rangeEnd]
  117. );
  118. $flowByDay = [];
  119. foreach ($memberFlow as $row) {
  120. $d = (string)$row->d;
  121. if (!isset($flowByDay[$d])) {
  122. $flowByDay[$d] = [
  123. 'bet_total' => 0.0,
  124. 'deposit_total' => 0.0,
  125. 'win_total' => 0.0,
  126. 'active_member' => 0,
  127. 'valid_member' => 0,
  128. ];
  129. }
  130. $bet = (float)$row->bet_amt;
  131. $deposit = (float)$row->deposit_amt;
  132. $win = (float)$row->win_amt;
  133. $flowByDay[$d]['bet_total'] += $bet;
  134. $flowByDay[$d]['deposit_total'] += $deposit;
  135. $flowByDay[$d]['win_total'] += $win;
  136. if ($bet >= self::ACTIVE_BET_THRESHOLD) {
  137. $flowByDay[$d]['active_member']++;
  138. }
  139. if ($deposit >= self::VALID_DEPOSIT_THRESHOLD) {
  140. $flowByDay[$d]['valid_member']++;
  141. }
  142. }
  143. $data = [];
  144. // 按日期倒序(新 → 旧)
  145. $cursor = strtotime($endDate);
  146. $startTs = strtotime($startDate);
  147. while ($cursor >= $startTs) {
  148. $d = date('Y-m-d', $cursor);
  149. $reg = $registerByDay[$d] ?? null;
  150. $fd = $firstDepositByDay[$d] ?? null;
  151. $flow = $flowByDay[$d] ?? [
  152. 'bet_total' => 0.0,
  153. 'deposit_total' => 0.0,
  154. 'win_total' => 0.0,
  155. 'active_member' => 0,
  156. 'valid_member' => 0,
  157. ];
  158. $betTotal = round((float)$flow['bet_total'], 2);
  159. $depositTotal = round((float)$flow['deposit_total'], 2);
  160. $winTotal = round((float)$flow['win_total'], 2);
  161. $data[] = [
  162. 'date' => $d,
  163. 'h5_register' => (int)($reg->h5_register ?? 0),
  164. 'app_register' => (int)($reg->app_register ?? 0),
  165. 'h5_first_deposit' => (int)($fd->h5_first_deposit ?? 0),
  166. 'app_first_deposit' => (int)($fd->app_first_deposit ?? 0),
  167. 'active_member' => (int)$flow['active_member'],
  168. 'deposit_total' => $depositTotal,
  169. 'bet_total' => $betTotal,
  170. 'company_profit' => round($betTotal - $winTotal, 2),
  171. 'valid_member' => (int)$flow['valid_member'],
  172. ];
  173. $cursor = strtotime('-1 day', $cursor);
  174. }
  175. return [
  176. 'start_time' => $startDate,
  177. 'end_time' => $endDate,
  178. 'rules' => [
  179. 'active_member' => '新注册会员当日下注>=¥' . self::ACTIVE_BET_THRESHOLD,
  180. 'valid_member' => '新注册会员当日存款>=¥' . self::VALID_DEPOSIT_THRESHOLD,
  181. ],
  182. 'data' => $data,
  183. ];
  184. }
  185. }